I created a sketched Nottingham skyline and incorporated a palette of bright colours that would pop against the dark back ground. This would then create the benchmark for the styling of more illustrations to come.
The branding was then used over key police and fire rescue vehicles to create awareness in the city that there are Safe Spaces amongst the venues of Nottingham that people can go to if they feel un-safe.
I was then asked to create a guide booklet to complement the rest of the branding where venues who have signed up to the Safe space Pledge receive this document to support them and give a background into the initiative. It gave me an opportunity to further the archive of core illustrations for the brand.
This whole campaign is still expanding and we are currently working on an awareness campaign with animation. Keep a look out.