The campaign developed further with an opportunity of creating full wraps over a Nottingham Tram and a double decker bus.
I worked with the supplier to make the design work over the template they provided. This tram has been in use since 2022.
The client wanted to introduce a bespoke promotional item that would appeal to the general public to engage with so we came up with the idea of a set of playing cards. These have proved to be so popular, so much so that we had to re-print and also created a set for the Night Time Edition A_Z.
The entire campaign has proved to be a big success and has been well received nationwide. It has also travelled as far as Sierra Leone.
The resource provided a great entry point for staff to reflect on and increase their understanding of consent and how it should be discussed with children and young people. The enthusiasm for the idea of the alphabet approach resulted in some staff proposing to adapt the materials for age-appropriate use in primary and secondary schools.
